Johnson Consulting - Real Estate Consulting

Project Highlights

  • Demographic & Socio-Economic Analysis
  • Potential Users Survey
  • Facility Program Recommendations
  • Recommended Operating Model
  • Demand Projections
  • Financial Projections

Johnson Consulting was retained by the City of Surrey to prepare a market and financial feasibility study pertaining to a proposed Community Trade and Exhibition Centre at Cloverdale Fairgrounds. Situated in southern British Columbia, on the U.S.-Canada border, Surrey is the second largest city in the province and one of the fastest growing major cities in Canada. Traditionally an agricultural community, Surrey’s economy has diversified to support a mix of established and emerging business sectors, with transportation playing a key role in the ongoing growth and expansion of the city. The strategic location of Surrey at the crossroads of the Pacific Rim, Greater Vancouver, and the U.S., within easy access of two international airports and two international border crossings, continues to make the City attractive to both businesses and residents alike.

It was envisaged that a new Trade and Exhibition Centre would serve as a sporting, entertainment, trade, consumer show, and meeting destination. As the City and community considered the proposed development, Johnson Consulting undertook a comprehensive analysis specifically tailored to to answering the following questions:

  1. Market and Industry Potential: Which existing and proposed venues will the facility compete with, or complement? Who will utilize the facility and what are their needs, desires and expectations? What is the overall market potential of the proposed facility?
  2. Program Considerations: What size should the facility be? What physical attributes should the facility have? Should sports and recreation be considered as part of the offering? What is the facility’s optimal configuration to capitalize on the market trends? What is the broader development potential of the site and its adjacent neighborhood?
  3. Operations: How will the facility operate from a demand and financial perspective, as well as from a management and business-planning standpoint?