A proponent of a potential convention center in Buenos Aires engaged C.H. Johnson Consulting to evaluate the market and financial potential for a convention center in the Puerto Madero district of Buenos Aires. Puerto Madero is an emerging mixed-use district along the Rio de la Plata, near Buenos Aires’ central business district and Argentina’s federal district. The intended goal of the proposed project is to assist in positioning Argentina as a better trading location. C.H. Johnson Consulting’s task was to recommend an appropriate facility for the Buenos Aires marketplace, considering several unique factors such as the focus of the Argentine economy and the lack of public funding mechanisms.
C.H. Johnson Consulting’s study included an overview of the international meetings industry, a summary of the economics and demographics of Buenos Aires and Argentina, an analysis of case study projects, and projections of future demand for the recommended convention center. C.H. Johnson Consulting also outlined criteria that must be adhered to in order to implement the project. We also assessed the hotel and retail markets and the notion of using gaming as possible funding source.