Johnson Consulting - Real Estate Consulting

Project Highlights

  • Market analysis of various land uses: conference center, hotel, condominium residences, student housing, office, retail, restaurant, and parking
  • Feasibility analysis of various land uses
  • Return on investment analysis
  • Advisory regarding approach to financing

C.H. Johnson Consulting, Inc. was retained by ComVest Properties, LLC to perform a market and financial feasibility analysis of the proposed Cotton Mill Marketplace mixed-use development in Starkville, Mississippi to support ComVest Properties’ application for funding from the State’s incentive program.

The project is a 35-acre mixed-use development adjacent to Mississippi State University campus in Starkville. The project includes a Conference Center with a total of 17,500 square feet of banquet and meeting space; a 135-room Hotel with a 14,300 square foot Spa; 80 condominium residences; 216 units of student housing to support Mississippi State University, 114,070 square feet of net leasable office space; 306, 355 square feet of net usable retail and restaurants; and two parking garages for 1,730 cars. Total development cost is $252.6 million.

In this engagement, C.H. Johnson Consulting performed market analysis of each of the land use that is proposed; and developed demand and financial projections for the development, by land use, and estimated the feasibility and economics of the investment given various incentive alternatives that were available.