- Analysis of industry trends
- Market analysis through focus groups
- Facility recommendations successfully implemented
- Economic impact was instrumental in gaining project approval
C.H. Johnson Consulting staff members authored the 1990 long-range market study for Chicago’s McCormick Place on behalf of the Metropolitan Pier and Exposition Authority (MPEA). The study involved the following:
- A comprehensive assessment of the domestic and global trends in the meetings industry and their impact on McCormick Place.
- Assessment of the ability of the existing facilities at McCormick Place to serve the meetings industry.
- Assessment of Chicago’s ability to support convention and trade show activity.
- An economic and fiscal impact study.
- Evaluation of the market support for a domed stadium as a component of the convention center complex.
- strategic development plan for the entire McCormick place complex that served and the basis for the development of the recently completed South Building and the renovation of the East Building.
The Consulting team then served as advisor to the MPEA as it executed the long range plan and also undertook redevelopment and operations of Navy Pier. We helped prepare scope and RFP documents for the development of the South building of McCormick Place, helped select the development team and counseled stakeholders throughout the planning and development process.