Johnson Consulting - Real Estate Consulting

Project Highlights

  • Market and financial analysis of all land uses for the mixed-use development
  • Performing economic and fiscal impact analysis
  • Advising on development planning and potential funding strategies

The Mid-South Fairgrounds is the surrounding site of Liberty Bowl Stadium, home of the University of Memphis football program. The Fairgrounds current users are: The Children’s Museum of Memphis, Fairview Middle School, and the Mid-South Coliseum.

Johnson Consulting was retained by O.T. Marshall Architects to evaluate the feasibility of developing a sports-related, mixed-use development at the existing 170-acre Mid-South Fairgrounds in Memphis, Tennessee. It was proposed that 65 acres be dedicated to sports-related venues and attractions and approximately 400,000 square feet will be developed as themed retail space.

Johnson Consulting conducted a market study, an economic and fiscal impact analysis, as well as a strategic plan for the redeveloped site.