The Volusia County Fair and Expo Center in DeLand, Florida was considering an expansion, aimed at improving the Fairgrounds’ attractiveness and capacity to hold more trade shows, consumer shows, concerts, and sporting events. Initial concepts for expansion included a 30,000 to 50,000 square foot Multi-Purpose hall, a covered arena, and a new arena. C.H. Johnson Consulting, Inc. was engaged to perform market feasibility and financial and economic impact analysis of the expanded Fairgrounds to determine:
Our analysis determined that the new multi-purpose hall is the most needed component of the masterplan at this stage. The economic and fiscal impacts of the incremental development were projected to create 140 full-time equivalent jobs; direct, indirect, and induced incremental spending of $17.6 million; and $1.1 million of incremental Fiscal Impacts.