A Johnson Consulting report presented to the St. Louis Convention & Visitors Commission’s board Thursday said that an upgrade to America’s Center could decrease the building’s operating deficit due to a projected 37 percent increase in events and subsequent revenue.
The report, long anticipated since its commissioning last spring, offered broad ideas for physical changes: a larger ballroom and increase in exhibit space, for example. Total square footage, the report suggested, should increase to 907,668 from 648,668. The CVC’s board would likely solidify plans at a later date. It merely accepted the report Thursday.
While the report did not specify a cost to taxpayers, it projected that the CVC’s operating expenses would increase by $3.5 million annually due to an expansion. It said that revenue would increase by even more, nearly $4 million each year.
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