LOCATION
Jackson, Mississippi
PROJECT HIGHLIGHTS
One of the few capital cities without a convention center
Identified a Convention Center Site with Adjacent Hotel and Conference Center
Facility Recommendations and Site Review
Economic and Fiscal Impact Analysis
PROJECT DESCRIPTION
The Jackson Convention & Visitors Bureau (Jackson CVB) contracted with Dale & Associates, Johnson Consulting, and Conventional Wisdom to perform an implementation study for a new convention center district in downtown Jackson. The report included facility recommendations and estimates of demand, projected financial performance, estimated economic impact, and identified financial strategies. The project will form part of a cultural area of the City that includes performing arts facilities and a fairgrounds and arena complex. Once the project was deemed feasible, our Team presented the findings to the Governor of Mississippi and advocated for the project on the state level.
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